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Mapping /

Sustainable Tourism Innovative Training

The Mapping of Sustainable Tourism Trends and Resources will outline qualitative and quantitative data, information, tools and solutions to promote sustainable tourism with a bottom-up approach.

In this sense partners will take stock of the available guidelines and resources at both national and international levels, also to ensure coherence and effectiveness of the training. To do this, partners will carry out a comprehensive analysis of EU and national documents such as the:

  • Guidebook "Sustainable Tourism” of the World Tourism Organisation
  • “Sustainable Tourism Development” of UNESCO
  • Guidelines for Community-based Ecotourism of the WWF
  • European Tourism Indicators System for Sustainable Destination Management of the EU Commission.
SUSTAIN IT Mapping is highly innovative as it involves the benchmarking against occupational competences and qualification frameworks of the Sustainable Tourism sector to ensure that the training developed in IO3 is relevant, timely and concrete.

Executive Summary

SUSTAIN IT is a two-year ERASMUS+ project with eight partners from five countries. The objective of SUSTAIN IT is to enhance the competitiveness of the sustainable tourism sector by developing and delivering innovative, concrete and actionable training to current and prospective tourism sector operators. Tourism is a major economic activity in the European Union with wide-ranging impact on economic growth, employment, and social development. The environmental dimension of tourism will gain in significance over time, and is already reflected in projects involving sustainable, responsible and ethical tourism.

Maintaining a thriving sustainable tourism industry is essential to economies all over Europe that depend highly on the sector. International tourist arrivals in Europe in 2017 account for 50% of the share of worldwide tourism and creates over 13 million jobs in economic sectors related to tourism. The competitiveness of the European tourism industry is closely linked to its sustainability and therefore it needs to be the industries focus in the years to come.

For all countries represented in the project, tourism is a vital part of the economy, and some have seen a rapid growth in the recent years which has caused strain on their infrastructure as well as their natural and cultural resources. In the SUSTAIN IT mapping, partners studied the offer of structured training in sustainable tourism and a formal provision of educational services (at any level, school, VET, HEI, others) pertaining to sustainable tourism. The greening of existing occupations and the development of new ones will increase the demand for some skill profiles and decrease the demand for others. A structural change in the tasks and skills required of workers, will require a revision of curricula, qualification standards and training programmes.

The conclusions of the partners confirm the socio-economic importance of sustainable tourism and at the same time recognise that there is an immediate need to develop and deliver concrete training in support of sustainable tourism.

Additional resources


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This project has been funded with support from the European Commission. This web site and its contents reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.