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Glossary /

Sustainable Tourism Innovative Training

Term:
Agenda for sustainable tourism

Definition:

Commission Communication which proposes solutions to the challenges of sustainable tourism.





Term:
Business Plan

Definition:

display the main features of the business in terms of marketing, promotion, communication and financial resources.





Term:
Cloud Storage

Definition:

Cloud storage is a cloud computing model in which data is stored on remote servers accessed from the internet, or "cloud." It is maintained, operated and managed by a cloud storage service provider on a storage servers that are built on virtualization techniques. Source: https://www.techopedia.com/definition/26535/cloud-storage





Term:
Communicating sustainability

Definition:

Sustainability needs to be the company's core value and embedded in its culture for customers to feel included in its mission to become more sustainable. Show your customers that you are committed to green practices whilst ensuring a quality experience. Green washing can do serious harm to an operation, so make sure to be authentic and substantiate your sustainability claims with evidence





Term:
Communication and training

Definition:

When you are implementing sustainable management policies, it is crucial that you get your team on board with you.





Term:
Core sustainable indicators

Definition:

fundamental aspects of sustainability monitoring and provide the basis for effective destination management.





Term:
Culture

Definition:

the social behaviour, norms and customs of a country or área of a country as well as the beliefs and laws of an área.





Term:
Cultural Heritage

Definition:

“ is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values (COMOS, 2002).





Term:
CMS

Definition:

A CMS is a software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc. There are a lot of programs (such as Artisteer, Dreamweaver) and platforms (such as Wordpress, Wix, Sitebuilder.com) that you can use to create your own website and you can choose among different free templates available online.





Term:
CUSTOMER RELATIONSHIP MANAGEMENT

Definition:

Customer relationship management (CRM) refers to the principles, practices and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship encompasses direct interactions with customers, such as sales and service-related processes, and forecasting and analysis of customer trends and behaviours. Ultimately, CRM serves to enhance the customer's overall experience. Source: https://www.investopedia.com/terms/c/customer_relation_management.asp





Term:
Cash Flow

Definition:

indicates the amount of cash money that daily/weekly/monthly moves into the activity’s bank account, so in other words, the profitability of our business idea





Term:
Destination Development

Definition:

is the development of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism.





Term:
Entrepreneurship

Definition:

that process aimed at designing, planning and managing a new business or to exploit and diversify an existing one





Term:
Environmental Tourism

Definition:

This form of Tourism refers to the attraction of a niche market that are focused on developing activities that will clearly focus on protecting the environment.





Term:
Ethical Tourism

Definition:

Tourism in a destination where ethical issues are the key driver, e.g. social injustice, human rights, animal welfare, or the environment.





Term:
E-commerce

Definition:

Electronic commerce (e-commerce) is the marketing, buying and selling of merchandise or services over the Internet. It encompasses the entire scope of online product and service sales from start to finish. E-commerce tools include computer platforms, applications, solutions, servers and various software formats manufactured by e-commerce service providers and purchased by merchants to increase online sales. Source: https://www.techopedia.com/definition/351/electronic-commerce-e-commerce





Term:
EU Guidebook on Sustainable Tourism

Definition:

is a tool developed by the European Commission which enhances the understanding of tourism and describes how the sector relates to the EU Agenda for Change.





Term:
EU Policies on sustainable tourism

Definition:

the European Commission proposes solutions to the challenges of sustainable tourism. The European Commission works on a number of initiatives in the sustainable tourism area for it's linked to the competitiveness of the European tourism industry.





Term:
Ecotourism

Definition:

Responsible travel to natural areas that conserves the environment, socially and economically sustains the well-being of local people, and creates knowledge and understanding through inter-pretation and education of all involved (including staff, travelers, and community residents).





Term:
Ecotourism

Definition:

is responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education (TIES,2015 www.ecotourism.org)





Term:
Geotourism

Definition:

Tourism that sustains or enhances the geographical character of a place — its environment, heritage, aesthetics, culture, and well-being of its residents.





Term:
Heritage

Definition:

similar to culture heritage refers to qualities, traditions and features of life in an country/área that have been passed down through generations.





Term:
ICT

Definition:

information and communications technology refers to technologies that provide access to information through telecommunications.





Term:
Medical Conferences Tourism

Definition:

This refers to the attraction of professional in the Medical sector and can potentially provide the Rural Areas with a great degree of diversification as it can attract scientists from different countries and contribute to the local rural economies





Term:
Network and suppliers

Definition:

When implementing sustainability into your company, you should also think about your outside surrounding. You should ask yourself these questions: ● Who are you customers? ● Who are you working with? ● Who are your suppliers?





Term:
Niche marketing

Definition:

Niche marketing is a targeted marketing plan that concentrates all efforts on a well-defined and small segment of the market. Typical Niche marketing strategies are word-of-mouth, trusted messenger and targeted collateral campaigns.





Term:
Natural capital

Definition:

includes natural resources, land and ecosystems





Term:
Policy

Definition:

What kind of policy´s does your company have? What policy´s might you add? We will look into four types of Policies ● Environmental policy ● Employee policy ● Social responsibility policy ● Financial policy





Term:
Pro-Poor Tourism

Definition:

Tourism that results in increased net benefit for the poor people in a destination.





Term:
Public and Private Partnership (PPP)

Definition:

involve collaboration between a government agency and a private-sector company





Term:
Responsible Tourism

Definition:

Tourism that maximizes the benefits to local communities, minimizes negative social or environmental impacts, and helps local people conserve fragile cultures and habitats or species.





Term:
ROI

Definition:

Net Income / Investment





Term:
Sharing Economy

Definition:

a term used to refer to any form economic activity that implies strong network transactions of some sort





Term:
Small and Medium Enterprises

Definition:

are non-subsidiary, independent firms which employ fewer than a given number of employees





Term:
Supplementary sustainable indicators

Definition:

allow destinations to tailor the system to their own particular needs or destination category (e.g. mountain, city, rural, etc.)





Term:
Sustainability in Tourism

Definition:

Is applying a suitable balance between the pillars of sustainability – economic, environment and socio-cultural in the Development of the tourism sector.





Term:
Sustainable management

Definition:

looks beyond short-term quarterly profits and focuses on long-term gain by incorporating the environmental and social costs of doing business into management decisions. In short, sustainability management looks to protect our natural environment, human and ecological health, while driving innovation and not compromising our way of life.





Term:
Sustainable marketing

Definition:

Sustainable marketing fuels a desire for a quality of life rather than materialism. It involves the consumer in the journey of making the world a better place. Sustainable marketing aims to obtain an organization's financial goals while incorporating sustainability.





Term:
Sustainable tourism

Definition:

is the “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" (UNWTO, 2005).





Term:
Sustainable Cultural Tourism

Definition:

Sustainable cultural tourism: is the integrated management of cultural heritage and tourism activities in conjunction with the local community creating social, environmental and economic benefits for all stakeholders, to achieve tangible and intangible cultural heritage conservation and sustainable tourism development (SUSTAINABLE CULTURAL TOURISM EC 2018





Term:
Sustainable Development Goals

Definition:

A set of 17 goals set out by the United Nations achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect in order to leave no one behind. There is a target to achieve each goal by 2030





Term:
Sustainable Tourism

Definition:

tourist no longer as mere passengers visitors but as social agents capable of producing a positive impact





Term:
Sustainable Tourism

Definition:

Tourism that leads to the management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life-support systems.





Term:
Visitor Management

Definition:

Managing the number of tourists/visitors to a site - including heritage and cultural sites, protected sites or where the natural landscape/environment are at risk of being adversely impacted by over tourism.





Term:
Value Chain

Definition:

It describes how an industry operates through its activities in order to generate value (in term of profit margins)





Term:
Waste Management

Definition:

Activities and actions required to manage waste from its inception to its final disposal. This includes the collection, transport, treatment and disposal of waste, together with monitoring and regulation of the waste management process.









This project has been funded with support from the European Commission. This web site and its contents reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.